ROLES: Digital Specialist, Creative Lead, Video Director/ Editor/ Producer
A longer form video produced to celebrate the collaborative work of Mount Sinai Hospital’s reknowned Neonatal Intensive Care Unit and the Information Technology Department uniting bardcoding and the Timeless Milk Tracking system to ensure the safety and health of the fragile lives of NICU babies.
Every day a significant number of high-risk and critically ill babies in Mount Sinai Hospital’s NICU (neonatal intensive care unit) rely on breast milk that is delivered through a bottle or small tube because they are unable to breastfeed. Their barcoding and scanner tracking system is a patient safety initiative that reduces the risk of viral and bacterial transmissions during the collection, storage, preparation and administration of breast milk by ensuring the right milk gets to the right baby.
